eMarketingTactics: Newsletter Observations

Wednesday, December 28, 2005

 

Newsletter Observations

I have been actively involved in the process of building of Newsletters from the scratch for industries like Oil exploration, MLM. Prior to this experience i have been involved in developing content for the Software sales Journal, My Plastics Journal ,Food & Beverage Journak and The Sterling Report.

All this journals & reports caters to North American market. During conceptulization and development of this marketing tools was a very interesting and challenging too, As one has to understand the industry, its trend and taste of the people.

In my experience it was most difficult to have content from the Food & Beverage industry authors and professionals, reasons may be - Contributor is very much choosy, may not be checking their email, willing to write only for payment.

There are instances where in I was able to strike series of articles form one author for plastics Journal.

-Thanks
Hemal

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