eMarketingTactics: eMarketing or eSelling?

Friday, December 23, 2005

 

eMarketing or eSelling?

One Question should raise in all emarketing professional's mind that are we really marketing the eBusiness or selling, at the end?

Undoubtedly, we are marketers to make great sales as end result of our efforts. We just concentrate on our efforts which creates an environment for great sales to happen. We perform activites like newsletter content development, market research on internet, competitor's study, means of creating new avenues of Revenue.

All this helps us to strengthen our brand for long run. People start believing in us because of qualitative, continuous disciplined efforts by remaining a genuine player in the respective industry.

Even today if anyone sees any information in other media say, newspapers, television ....then first reliable means of getting to know about the news/product/service will be WEBSITE. We are the people who play a vital role in building content and text of the website, as we see the website as a tool of Marketing and Brand building.

- Merry Christmas to All of you from HEMAL BUCH.

- Bye for now.

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